LOS ANGELES (AP) — Timbaland paved his own way as a hit-making producer for elite acts like Justin Timberlake and Jay-Z, but now he’s creating a lane for aspiring music creators to collaborate with the industry’s biggest performers.
While his uber-successful “Verzuz” series with Swizz Beatz remains popular, Timbaland steps into a new venture called Beatclub, an online beat-selling marketplace. It’s a digital platform for music makers to connect with musicians, producers, songwriters, music publishers & record labels.
Through Beatclub, Timbaland looks to become a liaison between the unknown & the very well-known.
“I know what it’s like being a kid sitting in a room, don’t know if you got talent. The way that this world is moving, how do these kids get their music heard,” said Timbaland, a Grammy-winning producer & songwriter who has worked with Beyoncé, Missy Elliott, Rihanna, Madonna, Drake & more.
“This platform is a place where creators can communicate,” he continues. “I’m the head of the ship. But guess what, if you own a ship, you can communicate with me & you get better. I can point you to a Lil Durk or Lil Baby & tell them to lookout for this guy or girl & give that person a shot. That could be their biggest dream.”
Beatclub expects to officially launch later this year, but several top-line musicians & producers like J. Cole, Mike WiLL Made-It, Mike Dean, Tainy & Scott Storch have joined.
On Monday, Justin Timberlake announced that he’s joining Beatclub as well. The singer said he’s currently working with Timbaland & Beatclub on his upcoming record.
“When Tim told me about Beatclub, the concept behind it, I thought what a great, brilliant idea,” said Timberlake, who has won three Grammys with Timbaland for “Sexy Back,” “LoveStoned/I Think She Knows” & “Pusher Lover Girl.”
Timberlake said in a video first released to the AP that the platform could be an avenue for creatives to connect, communicate & share music without being in the same room.
“For people to have access to this type of tech & platform where you can share stuff, I find it really inspiring,” he said. “It gets me excited to collaborate with people I’ve never even met. Even the stuff we’re working on right now with my record, it’s all Beatclub. It’s Tim bringing in people who he’s found through this platform & bringing them to me.”
Timbaland predicted Beatclub will be extremely rewarding & educational to members, who can keep all their music rights & revenue, set their own terms for pricing & retain their publishing royalties. The platform won’t take any additional income from subscribers.
“You’re learning financial literacy,” he said. “You’re learning about wealth & how to control money & the business. It’s your own business. It’s a place for their tools to get valued when they think they are not.”
Timbaland calls this time of his life a rebirth after struggling with substance abuse, a divorce, being overweight and unhealthy a few years ago. But now, he has a renewed focus in his next phase after losing more than 100 pounds with a fresh scope on his entrepreneurial endeavors.
“I was reevaluating everything that was put in my life,” he said. “But I’m always a hustler. I’m always a pivot guy. … It’s about working smarter, not harder. That’s how I pivot.”
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