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QR CODE/MOBILE MARKETING

The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.

 

In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.

 

Before I ramble off topic, I want to implore us not to be like the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.

 

As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.

 

Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.

 

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Video After The Jump

Cory Gunz prepares to release his first mixtape since signing with Young Money. This John Colombo directed clip is the lead track.

The mixtape 'My Gift Is Your Gift' drops this Friday.

 


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At least one member of Young Money is unhappy with Universal Records.

Yesterday (June 23) Toronto rapper Drake let his 2.4 million twitter followers know that he's upset with the label for removing his music from the net.

 

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Although he didn't mention the name of the songs he was referring to specifically, two new tracks, "Trust Issues" and "Marvin's Room" recently hit the net.

Universal has a very strict policy of removing download and streaming links of songs depending on the artist and whether or not the tracks were leaked prematurely.

Drake isn't the only artist dealing with this issue. Another Universal artist 50 Cent often releases free original material for his fans as well.

 

Albums and songs leaked by hackers are a huge problem for the industry, so it's understandable that labels want to protect their investments. But where do they draw the line between the hackers and artists doing it themselves?


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Video After The Jump

Lil Wayne's highly anticipated MTV Unplugged concert aired last night.

Backed by a live band, Weezy rocked out to some of his oldies, and played a new 'Tha Carter IV' track. "Nightmares At The Bottom."

The Young Money boss also paid tribute to fallen hip hop legend Tupac Shakur by performing "Hail Mary."

 

 

"3 Peat"

 

 

"Mr Carter"

 

 


"Shoot Me Down"

 

 

"Miss Me"

"A Milli"

"Fireman"

"Hail Mary"


"Hustler Musik"

 

"I'm Single"

 

"How To Love/Lollipop"

 

"Nightmares Of The Bottom"

 

"6/7"

 

"Let The Beat Build"

 

"Money On My Mind"

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More Pics After The Jump


Looks like Lil Wayne has a new lady friend.

Weezy hit the beach in Miami today with a new mystery woman

What do you guys think of Weezy's new side dish?

 

**UPDATE**

 

The mystery woman in the pictures is not his stylist Marisa Flores. At some point I'm sure her identity will be revealed.

 

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Video After The Jump

Prior to his federal indictment last week on gun and conspiracy charges, rapper B.G. sat down with Mikey T The Movie Star for an interview. The Chopper City Records CEO talked about a wide variety of subjects, ranging his career status, influencing T.I.'s career, and the possibility of a Hot Boys reunion.

How was it working with T.I. under Grand Hustle?
T.I. was like I was one of the reasons he rapped. He was like 'man I used to be sitting in the trap bumping all your sh*t.' 'Cause I had put out like six solo albums under Cash Money before we even got our deal. So he was like 'man I used to listen to that sh*t.'

Is there going to be a Hot boys album this or next year?
As far as I'm concerned all of us say we ready, all of us say we with it. The whole wanna see it. It's a business move, me and Baby talk all the time. Me and Weezy always been like brothers. Me and Juve don't talk like that, but Turk about to get out. He's been gone about 7 years and six months.

Have you spoken to Turk recently?
Yeah I speak to Turk all the time, and I speak to [Lil] Boosie all the time.

Could you give us any update on Boosie?
I'm not his lawyer so I can't tell you the facts of his case right now, his spirits are up, he aint tripping.

Check the rest of the interview below as B.G. talks about seeing how far Cash Money Records has come since he was on the label, his new mixtape and much more.

 



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Video After The Jump

Much has been made of Nicki Minaj being dubbed the new "Queen of Hip Hop." by Rolling Stone. She recently visited MTV's 'Funk Flex Full Throttle' show to talk about how she felt upon hearing the news, and whether or not she accepts the title.

"I was so excited because they're really respected," she said. "And then when I went on all the TV shows, they kept on saying, ‘She’s been dubbed the New Queen of Hip-Hop by Rolling Stone magazine,’ so I was like, that happened at the perfect time.”

The Young Money starlet had no idea they would be writing that about her beforehand and felt really humbled.

"I'm honored because obviously I've been working hard to get to this place. Whether or not I'm the queen of anything, you know everybody is going to have their own opinions," she continued. "I don’t do this thinking I’m the queen of this, I’m the queen of that. I just feel like I’m working hard and I just want people to recognize that.”

 

Next up for Nicki is a tour with Britney Spears. After that she expects to begin working on her sophomore album.

 

 


 


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Video After The Jump

BeYoOwnBoss Ent is back with part 2 of their hilarious "ShawtBusShawty" cartoon parody.

 

This time Stevie Wonder is behind the wheel as Lil Wayne and Nicki Minaj join Officer Ross, Plies, Beetlejuice, Waka Flocka, OJ Da Juiceman, Soulja Boy and Gucci Mane.

 



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12348771279?profile=originalVideo After The Jump

"When I be eatin' my food sometimes I sh*t in my drawers/dropping doo doo on the floor but homie who do you call" Officer Ross - 'Nasty Fartin Music'

Officer Ross has invaded your favorite restaurant again, locking n*ggas up and eating up everything in sight.

He's especially fond of the sauce so hide your chicken tenders and bring a gas mask cause this dude's farts kill..

Shout out to Mr. Grind Comedy Production.

 



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12348769895?profile=originalVideo After The Jump

Nicki Minaj's new video for "Moment For Life" premiered on MTV tonight.

In it, Drake's dreams of romancing the Harajuku Barbie come true.

Check it out below and let us know what you think.

 


 

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