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BallerStatus Reports Former boxing great, Mike Tyson, doesn't do much film work, besides the recent documentary released about his life. But, he did make a short appearance in the recent Hollywood blockbuster comedy "The Hangover" where he played himself. Now, he's back on TV again, confirmed to appear in an upcoming episode of the new half-hour comedy series, "Brothers," which debuts in later September. The new series is a sitcom in which Michael Strahan ("FOX NFL Sunday") plays a former NFL star dealing with post-gridiron life as he moves back home with his family. It co-stars Daryl Chill Mitchell ("Ed"), CCH Pounder ("The Shield") and Carl Weathers ("Rocky"). In the upcoming episode, Tyson will show up to collect money from Mike (Michael Strahan) at his brother's (Daryl Chill Mitchell) restaurant. It will debut on Friday, September 25 at 8:00 p.m. on Fox. For more info, visit Fox.com.
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MTVNEWS Reports The teens have once again spoken, and their favorites seem to be "Twilight," Britney Spears, Miley Cyrus and "Gossip Girl." There were 83 Million votes cast for the 2009 Teen Choice Awards, and as the results were unveiled Sunday night (August 9), it was a meeting of many big, beautiful, bizarrely matched superstars at the Gibson Amphitheatre. The evening was hosted by the Jonas Brothers, who began the festivities by "interrupting" a Barack Obama press conference, then took dares from fans (who gave them such challenges as speed-hugging a line of fans — Kim Kardashian cut in near the end) and also rocked out with a full brass backing band. Highlights of the evening included "Twilight" winning 11 awards and Britney receiving the Ultimate Choice Award. "This is an honor, you've got to love the teens. We're here because of them," beamed Chace Crawford, moments before heading inside to take home the Choice TV Actor: Drama award for "Gossip Girl." "I don't know what I would say to Britney Spears. Hopefully, I'll bump into her." "Wow, I would need to think about what I would say to her," laughed Taylor Lautner, finally revealing what he'd ask the superstar if stuck on an elevator with Britney: "So, what are you doing tonight?" Moments before the taping began, Britney and her entourage had the backstage swag shop emptied so she could pick up some goodies. Britney parked her kids in front of the "Band Hero" video game, where they banged away on the instruments while she snagged free sneakers, hats and other items. Once inside, the awards were presented fast and furious. Lautner, Ashley Greene, Kellan Lutz, Justin Chon, Robert Pattinson, Nikki Reed, Jackson Rathbone and Catherine Hardwicke took the stage and braved the shrieks to take home surfboard trophies for Best Drama, Romance, Actor (Pattinson), Actress (Stewart), Villain (Cam Gigandet), Fresh Face Female (Greene), Fresh Face Male (Lautner), Liplock (Stewart and Pattinson) and Rumble (Pattinson and Gigandet). Another highlight came when RPattz and Megan Fox came onstage together to accept their matching Hottie awards. "I'm doing something special with her tonight," Miley Cyrus told us before the show of the night's biggest moment, when she presented Britney with her Ultimate Choice Award. "She's a good friend of the family, so I'm just happy to finally show everyone that she's back, and she never went anywhere. She's had a successful career, I'm proud of her — and both of us being Southern girls, I love that." Hugh Jackman was presented with the award for Choice Movie: Action Adventure in a way we can safely assume no one ever has before: by getting his face tattooed on a Jonas Brother. "They had a little challenge to Kevin, one of the Jonas brothers, to tattoo the winner of the award on his arm. So, they announced it by showing the tattoo," Jackman grinned backstage, promising that the award for "X-Men Origins: Wolverine" only made him more resolved to return the character to the screen soon. "I thought that was pretty good work for one commercial break — that was probably the quickest tattoo in the history of the world! But it was a good way to get it. And particularly good for me for my street cred, because my kids like the Jonas Brothers — and just be being near them, that's all that matters." Other big winners included Zac Efron (Actor Comedy, "17 Again" and Actor Music/Dance, "HSM3"), "The Hills" (Choice TV: Reality, and Female Reality, Lauren Conrad) and Beyoncé (Choice Music R&B Artist and R& BTrack for "Single Ladies"). Sean Kingston stole the show with a memorable performance, as did Black Eyed Peas — who surfed above the crowd. "We just wanted to try something different," Taboo told us after the show. "Flying in the air over the crowd? I was scared. But it was exciting; we got the opportunity to do something different. It was great." "We had a fantastic night. We pulled in 11 — that was amazing," marveled Jackson Rathbone after the show, reflecting back on all the "Twilight" triumphs. "I got to sit next to my Ashley Greene, and she won 'Fresh Face,' along with Taylor. It was amazing to have everything go the way it did." "The universe didn't explode — like some people may have thought — if the two of them came in contact," laughed Miley's "Hannah Montana" co-star Jason Earles, remembering the moment when she and Britney were onstage together. "It was cool, it was almost like a passing of the torch." "I wish Britney Spears would've performed. I didn't get to meet her, but I was so excited she was there. She looks great — I'm so happy for her," said an excited Ashley Greene afterward. "She's had a rough couple of years, but she looked phenomenal. And Sean Kingston? His performance was cool, the dancers ... I just ran into him [backstage]. Now I'm going to go download his stuff." The Teen Choice Awards air Monday, August 10 at 10:00 p.m. ET on Fox.
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Nicki Minaj and Drake roll like brothers and sisters. So it was no surprise when Nicki told us about a playful spat they had on tour at the Young Money Presents: America's Most Wanted Music Festival. "Actually I think Drake is wack and I don't think he deserves [his accolades]," she joked. "I'm sorry. We just had a fight in the back. I was about to punch him dead in his face. [One of his mangers] Cortez intervened." Minaj got a little more serious, clarifying that she and Drake do not have any gripes with one another. They are thick as thieves. "We're super-close," she explained. "Before all of this started, I would tell him, 'You're a star.' And he'd be like, 'You're a star.' And we'd kinda been each other's biggest fans. To see his dreams come into fruition, it makes me very happy. And my mentor is the great Lil Wayne. I have great influences around me right now. I'm looking to raise the bar and not let them down." Nicki's one of the featured acts on Lil Wayne's Young Money family album, dropping the same day as his solo LP The Rebirth on November 24. Minaj already has a few favorite tracks. "There's a song called 'Girl You Know,' " she revealed. "I'm just gonna say the Barbie dolls are gonna love it. I think Omarion is on that one. Of course, Tyga, [Jae] Millz and Drake, Gudda Gudda, Wayne. It was so well put together. I think that's gonna be a big one. We have another one called 'Young Money' salute. Not sure if that one's gonna become a single, but it's real spittin'. It brings us back to times when he had teams that where invincible, like the Bad Boy movement, the Cash Money movement."
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Prince Moves Out, Leaves $300K Behind

TMZ Reports Only Prince can rent a home for $150,000 a month, leave behind a security deposit -- and the landlord doesn't know who to give it to. According to a lawsuit filed in June, when Prince moved out of the home he rented in Beverly Hills, he left behind a $300,000 security deposit. 3121 Rep Inc., the company that claimed to have brokered the lease for Prince, has sued the owners to get the money back. But the owners say Prince made all the payments himself -- 3121 was just an intermediary -- so the money should go straight to him. Now the two sides are suing each other, with Prince caught in the middle -- 3121 wants the money they says is theirs, the owners just want their attorney's fees paid. Meanwhile, Prince is probably sitting somewhere composing ballads, with no idea any of this is going on.
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Tough times in the porn industry

Adult entertainment actress Savannah Stern, whose income has dropped because of the rapid decline in job opportunities in the porn business, is replacing her Mercedes-Benz with a used car from her parents.

LA Times Reports On a recent Saturday night, Savannah Stern earned $300 to hang out for seven hours at a party in Santa Monica wearing nothing but a feather boa. The veteran of more than 350 hard-core pornography productions took the job to earn extra cash and to network. But the word at the 35th anniversary party for Hustler magazine was not heartening, especially among the roughly 75 other women working there. "At least five girls I haven't seen in a while came up to me and said, 'Savannah, are you working?' " said Stern, who started in the industry four years ago and, like most adult performers, uses a stage name. "I had to say, 'No, not really,' and they all said, 'Yeah, I'm not either.' " The adult entertainment business, centered in the San Fernando Valley, has weathered several recessions since it took off with the advent of home video in the 1980s. But this time the industry is not dealing with just a weakened economy. A growing abundance of free content on the Internet is undercutting consumers' willingness to pay for porn, and with it the ability of many workers to earn a living in the business. For Stern, 23, the rapid decline of job opportunities in the porn business over the last year has been dramatic. She has gone from working four or five days a week to one and now has employers pressuring her to do male-female sex scenes for $700, a 30% discount from the $1,000 fee that used to be the industry standard. Less than two years ago, Stern earned close to $150,000 annually, sometimes turned down work and drove a Mercedes-Benz CLK 350. Now she's aggressively reaching out for jobs and making closer to $50,000 a year. As for that Mercedes? She's replacing it with a used Chevy Trailblazer -- from her parents. "The opportunities in this industry really are disappearing," Stern said. "It's extremely stressful." Industry insiders estimate that since 2007, revenue for most adult production and distribution companies has declined 30% to 50% and the number of new films made has fallen sharply. "We've gone through recessions before, but we've never been hit from every side like this," said Mark Spiegler, head of the Spiegler Girls talent agency, who has worked in porn since 1995. "It's the free stuff that's killing us, and that's not going away," said Dion Jurasso, owner of porn production company Combat Zone, which has seen its business fall about 50% in the last three years. Porn is hardly the only segment of the media industry struggling with these issues. But its problems appear to be more severe. Whereas online piracy has forced big changes in the music industry and is starting to affect movies and television, it has upended adult entertainment. At least five of the 100 top websites in the U.S. are portals for free pornography, referred to in the industry as "tube sites," according to Internet traffic ranking service Alexa .com. Some of their content is amateur work uploaded by users and some is acquired from cheap back catalogs, but much of it is pirated. Sites like Pornhub, YouPorn and RedTube attract more users than TMZ and the Huffington Post. The porn sites are even bigger than Pirate Bay, the top portal for illegal downloads of movies, TV shows and music. Frustratingly for porn producers and distributors in the Valley, none of these sites appears to be making much money. Suzann Knudsen, a marketing director for PornoTube, said the site's parent, Adult Entertainment Broadcast Network, uses it to attract customers for paid video on demand. "PornoTube isn't a piggy bank," she said. "Its true value is in traffic." The adult entertainment business, which was previously in the vanguard of home video, satellite and cable television and digital distribution, now finds itself leading the rest of the entertainment industry in losses from them. "The death of the DVD business has been more accelerated in the adult business than mainstream," said Bill Asher, co-chairman of adult industry giant Vivid Entertainment, who estimates that his company's revenue is down more than 20% this year. "We always said that once the Internet took off, we'd be OK," he added. "It never crossed our minds that we'd be competing with people who just give it away for free." There are plenty of other signs of the porn industry's pain. Attendance at the Adult Entertainment Expo, an annual trade show in Las Vegas that's open some days to the public, was down 20% this year. Pay-per-view programming, a key revenue source for the industry, has fallen about 50% from its peak three or four years ago, according to a person familiar with the cable and satellite TV business. Reliable revenue and employment figures for the adult industry don't exist, since no analysts or economists track it. Adult Video News estimated in 2006 that it was worth $13 billion, but Paul Fishbein, editor of the trade publication, said the number was "an educated guess." "Almost all of the companies in our industry are privately held, and they keep the cards close to their chests," said Diane Duke, executive director of the Free Speech Coalition, an industry trade group. The effects of the downturn have been felt most severely by the thousands of people who work in the adult entertainment business. Kelly Labanco doesn't need industry estimates to know what's happening. The makeup artist, who has worked in porn for five years, is landing half as many jobs as she did a year ago and has seen her pay drop from a high of $250 an hour to less than $100. "A lot of companies say they don't even need makeup artists now and the girls can do it themselves," said Labanco, who has returned to her previous job doing freelance music publicity to pay the bills. Even the industry's biggest events aren't worth what they used to be for working people like Labanco. Last year, she and a friend did makeup for a week at the Adult Entertainment Expo and earned $8,000. This year: $1,200. Caroline Pierce, an adult film performer who lives in Las Vegas but flies to Los Angeles for work, said many companies have pressured her to do more scenes for less money. "Instead of paying you $800 to do one, they'll pay you $1,200 for both," she explained. As economic pressures increase, many performers have also changed their minds about what they are willing do on-screen. Previously, women earned hefty bonuses for unusual sex scenes. That's often no longer the case. "A few years ago the girls we got were OK, but not stellar models, and we were sometimes paying $2,500," said porn director Matt Morningwood, referring to a website he shoots for that features one woman and multiple male partners. "Nowadays some of the top-tier models will do that scene for us and you're looking at maybe $1,800. I'm happy for the production, but I feel bad for exploiting the girls' situation." The only growth market most executives see is mobile devices, since they let consumers watch porn anywhere and in relative privacy. Major companies that serve as a gateway to content on cellphones in the U.S. such as Verizon don't allow explicit adult content. But like cable and satellite companies in the 1990s, they may change their minds when they see the potential profit. "Anyone betting against porn being a meaningful driver of traffic and revenue on mobile networks would be making a bad choice based on history," said Charles Golvin, an analyst at Forrester Research. Adult performers with big followings probably will continue to prosper, since they often work under a guaranteed contract and have loyal fans who buy all their work. Business managers for Belladonna and Tera Patrick, two of the industry's biggest stars, said their clients were using their celebrity to make money in other ways, like dancing in exotic clubs and licensing their name to sex toys and lingerie. "The economy has forced us to look in other directions such as tangible goods," said Evan Seinfeld, who co-manages Patrick, his wife, and runs her production company, Teravision. But for the "middle class" of the industry, those opportunities don't exist. "It seems at this point that if you haven't established a well-known name, it's really hard to keep working," performer Alexa Jordan said. Savannah Stern is adjusting to that reality. She's shooting scenes for her own subscription website and planning a tour of exotic dance clubs to earn money from her name while she can. After that, she hopes to go to college for an interior design degree and work in her family's real estate development and contracting business. "I wish I would have never gotten into it," Stern said of her career in porn. "When you get used to a certain lifestyle, it's really hard to cut back and realize this may not be forever."
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A scene from Shmuel Beru’s film “Zrubavel,” which portrays some of the difficulties faced by Ethiopian immigrants. Even as it tells of discrimination and difficulties, Beru pulls no punches when portraying his own community’s faults. His characters often wallow in self-pity, drink and use drugs, steal and beat their wives. Reporting from Tel Aviv -- Growing up, they called him the "chocolate boy" and worse. Shmuel Beru arrived in Israel at age 8 with the first wave of Ethiopian immigrants in 1984. Classmates, who'd never seen a black person before, rubbed his skin to see if the color would come off. "I was like the new animal at a zoo," recalled Beru, now 33. Today the actor-writer has turned his childhood struggle for acceptance into the first Ethiopian-made feature film exploring what it's like to grow up black in Israel. Drawing inspiration from filmmaker Spike Lee's stories about racial conflict in the United States, Beru examines an Ethiopian family's dreams of building a new life in a white-dominated and sometimes-racist Israeli society. "I love my country," Beru said of Israel, "but I don't want to lie." In a nation with so many competing well-documented narratives -- Jewish, Palestinian, Christian -- Beru's "Zrubavel," which opened in cinemas here in June, offers yet another perspective from one of the Holy Land's newer arrivals. Since the 1980s, more than 80,000 Ethiopians have immigrated to Israel, many escaping famine and poverty in the Horn of Africa nation. Known as Beta Israel, many of the Ethiopians were considered by some to be a lost tribe of Israel. Though living isolated in northern Ethiopian villages for centuries, they preserved customs remarkably similar to Judaism, which sometimes led them to be ostracized by other Africans. They became the first large-scale immigration of black Africans to Israel and their adjustment to Israeli society has not been easy. For every success story about an Ethiopian Israeli being elected to parliament or becoming the latest singing sensation on Israel's TV version of "American Idol," there are a dozen more about Ethiopian gangs, domestic violence and the high rates of suicide and joblessness among Ethiopian youths. Hebrew University expert Steven Kaplan, who has studied the Beta Israel, said that despite the government spending more money and energy trying to assimilate Ethiopians than it has for other immigrant groups, Ethiopians remain among the poorest groups in Israel. "The most disturbing thing is that even after 30 years, if you ask me if we've turned the corner for the second and third generations of Ethiopians, I can't say we have with any real confidence," he said. Beru said he hoped his film would counter negative stereotypes about Ethiopian immigrants. "I wanted to show that no matter what your culture or color is, we all have the same stories," said Beru, interviewed recently at a Tel Aviv cafe. "We cry in the same language. We hurt in the same language." For him, making the film was a deeply personal journey, enabling him to reconnect with his African roots and ultimately strengthen his appreciation for his adopted country. "Zrubavel" is a classic immigrant saga, showing a younger generation fighting for acceptance and an older generation striving to keep its children rooted in the traditions of home. The film follows the hard-working grandfather, a former Ethiopian army colonel reduced to sweeping streets in his new life; the son-in-law whose embrace of ultra-Orthodox Judaism alienates his family; the ponytailed college dropout, trapped between his father's dream that he become Israel's first black fighter pilot and a society pushing him toward more "suitable" work as a restaurant cook. Beru's is a gritty, largely segregated world. White Israelis are bit players here, mostly one-dimensional authority figures, such as the police officers who taunt, beat and even kill Ethiopians with little remorse. But Beru pulls no punches when portraying his own community's faults and responsibilities. His characters often wallow in self-pity, drink and use drugs, steal and beat their wives. In one scene, the troubled dropout robs and beats an innocent white senior citizen, before he is caught and beaten by police. "My commitment was to tell the whole story," Beru said. The film is based partly on Beru's personal experiences. He still hears the occasional racial epithet or is prevented from entering a Tel Aviv nightclub on the excuse that a "private party" is taking place. As an actor, Beru often found himself typecast as a bodyguard, bad guy or pauper, despite his small build and easy smile. That was if he found roles at all. "It's hard to be a black actor in Israel because everything on TV is about white people," he said. When he complained of the scarcity of good parts, he said, producers told him that white Israelis wouldn't "relate" to black characters. But Beru said it's the artist's duty to provoke audiences and explore new territory. That's why he decided to write his own movie and hire Ethiopian actors for most of the roles. The project provided him with the chance for a brief homecoming when he visited Addis Ababa, the Ethiopian capital, for a screening this year, his first trip there since his family made the two-month trek to a Sudanese refugee camp 26 years ago. "It was a shock to see a country of so many black people like me." He said he was heartened by the public support he received in Ethiopia, but was troubled by the poverty from which he narrowly escaped. Though his movie won an award at the Haifa International Film Festival last year and he visited Los Angeles this spring for a screening, Israeli moviegoers have given the film a lukewarm response. At a recent screening in Tel Aviv, one white viewer attributed the low turnout to Israelis' preoccupation with the country's political strife. "I guess we are people with so many of our own problems that we don't want to hear about other people's," said Ronit Avronin, a Tel Aviv office worker. Some anonymous Israeli critics have attacked Beru and the film on the Internet, calling him a "monkey" and accusing him of being ungrateful for being rescued from a life "living in the trees." Beru said he remains unfazed. Because so many Israelis have endured their own struggle, persecution and trauma, he said, they sometimes come across as less sympathetic to others facing a similar ordeal. Overcoming the struggle and surviving on your own, he said, is part of the Jewish experience. "Israelis appreciate strength. If you're nice, they'll think you're weak. But if you fight [for yourself], that's when they respect you." Source : LATimes
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Action figure-turned-movie star G.I. Joe stormed his way to the top of the box office this week, crushing rivals on the first weekend in his big screen debut. "G.I. Joe: The Rise of Cobra" raked in $56.2 million in North America and $100.3 million worldwide. The globetrotting adventure starring Dennis Quaid, Channing Tatum, Sienna Miller and Marlon Wayans enjoyed wide appeal in surprising places. "One of the best markets on the movie was Russia," said Rob Moore of Paramount Pictures. "How far G.I. Joe has come. He was incredibly popular in Russia." "Julie & Julia," featuring Meryl Streep as iconic female chef Julia Child, opened a solid No. 2 as an alternative for adult crowds with $20.1 million. "G-Force," the guinea pig animated action movie and former box-office winner, earned $9.8 million and third place at the box office, and "Harry Potter and the Half-Blood Prince" dropped to No. 4 with $8.9 million. Last week's top movie, Adam Sandler and Seth Rogen's "Funny People," tumbled to No. 5 with $7.9 million, while the newest slasher thriller, "A Perfect Getaway," opened at No. 7 with $5.8 million. "G.I. Joe" pulled Hollywood out of a month-long box-office swoon. The downturn was particularly noticeable compared with last summer, when Batman blockbuster "The Dark Knight" remained No. 1 for four weeks and sent ticket sales soaring, box-office watchers said. "'Joe' kind of saved the day," said Paul Dergarabedian, box-office analyst for Hollywood.com. "We needed a box-office hero to turn things around, and we certainly got it." Source : NY Daily News
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AllHipHop Reports Opa-Locka, Florida rapper Brisco released a track titled “Revenge” which addresses an incident last Wednesday (July 29), when the rapper was robbed at the Player’s Choice Barbershop in Miami. Sources close to Brisco revealed he is releasing a new mixtape titled Revenge next Saturday (August 15). The mixtape comes on the heels of the robbery, which occurred after Brisco, born British Mitchell, stopped into Player’s Choice to get a haircut. Four men with guns drawn stormed the barbershop and coordinated the brazen robbery, relieving Brisco of $35,000 worth of jewelry as well as his Range Rover, which police later recovered. The rapper, who has recorded with artists like Lil Wayne, Rick Ross, Flo Rida and Bryan “Baby” Williams, released a 4:13 track also titled “Revenge” addressing the incident and promising retaliation to the perpetrators of the robbery. The track starts with samples of a news report and overdubs in Haitian. Brisco fades in, stating “retaliation is a must.” He speaks directly to the criminals who relieved him of his possessions, including his Range Rover truck, which was recovered a few blocks away from the barbershop. “F**k a diamond you can have the gold/don’t want it back young n***a rather have your soul” and later “I can’t help that I’m the golden child/They set me up to lay me down/I want revenge now/ The second half of the verse is directed at the unarmed suspect who was in the barbershop prior to the robbery. Police want to question the man, because he placed a call just before the robbery and was the only one the bandits allowed to leave. Towards the end of his last verse, Brisco threatens to put a $20,000 bounty on each one of the men’s heads. “Guess what? Them n***as was Haitian. So I had to find another way to talk to them,” Brisco said before a rapper directs a threatening verse in French. Police are still seeking the four suspects who committed the crime and the fifth man, who may have helped coordinate the robbery.
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Ok here's the deal. Joe Budden was streaming live backstage at the 'Rock The Bells' concert. All of a sudden Raekwon bursts in with a few goons to confront Joe about something that was said in his apology video. The stream cuts off for a few minutes. When it comes back on Joe Budden is holding a cold compress to his eye after being punched by one of Raekwon's goons. The whole thing was caught on film by Rae's crew so the footage should be out real soon...Damn
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Robber Dragged By His Own Getaway Car

A man who committed a robbery and was involved in a police chase with Eastpointe police was dragged by his own car and injured while trying to ditch his getaway vehicle, said police. Police said Lawrence Neal, 45, stumbled while trying to get his seat belt off so that he could jump from his moving vehicle. Neal jumped anyway and was entangled in the seatbelt and was dragged by his car for several hundred feet, bumping his head on trees along the way, said police. Neal was charged Friday with fleeing and alluding police, hindering and obstructing police and unarmed robbery. He is being held on a $200,000 bond. Police said the incident began Thursday evening and was all captured on police dashcam video. Police said they were watching Neal as he crossed back and forth from a liquor market and a car wash because he was acting suspicious. In front of police, Neal stole a woman's purse at Joe's Keg and Wine liquor store in Eastpointe and then jumped into a 1995 Eagle Vision, said police. Police chased Neal for about 3 miles to Detroit. Police said the chase was not at high speeds and Neal kept going in and out of subdivisions looking for a good spot to flee from his vehicle. "He was doing maybe 10 miles an hour, but still he went off the curb and into the front yard while being dragged," said Eastpointe Police Sgt. Leo Borowsky. After he tried to jump out of his car and the chase came to an end, he was arrested and transported to an area hospital. Neal broke his leg and was released from the hospital Friday for arraignment. Police said Neal is a repeat offender and has a laundry list of convictions ranging from auto theft to home invasions dating back from 1986. Source
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Times Online Reports The world’s big four record companies are to go head-to-head with Apple with the launch of a new form of album download that will include a digitised version of a record sleeve. Sony, Warner, Universal and EMI are putting the finishing touches to an album format that will give music fans a computerised version of the sleeve notes that come as standard with a CD, including lyrics and artwork, and videos. The format, due to be available in November, is aimed at boosting the sales of album downloads, which online buyers have failed to warm to despite a huge surge away from CD sales towards their digital counterparts. Although more than nine out of ten of all singles sales are made in digital form, for albums that figure is reversed. It is understood that the record labels approached Apple, maker of the iPod, about 18 months ago with the plan to revitalise album downloads by bundling together extra features in a single download. Industry insiders say that their project, with the working title CMX, was rebuffed by Apple. The technology giant is now understood to be working on its own format, codenamed Cocktail, which it hopes to launch within two months. One senior record label insider said: “Apple at first told us that they were not interested, but now they have decided to do their own, in case ours catches on. “Ours will be a file that you click on, it opens and it would have a totally brand-new look, with a launch page and all the different options. When you click on it you’re not just going to get the ten tracks, you’re going to get the artwork, the video and mobile products.” The new technology will initially be “soft-launched” to accompany only a few releases, possibly including the next album by U2. “We are not going out in force,” the label source said. “What you are going to see is a couple of releases thrown out there to see what people like. We are working with the retailers now.” Despite the success of singles downloads, the industry has found it harder to persuade consumers to buy digital albums. The 2009 Entertainment Retailers Association handbook shows that only 10.3 million of the 139.8 million albums sold last year were downloads. A spokesman for the association said: “It is the great conundrum of the age: what would an album look like online? At the moment a download in no sense replicates that satisfying quality of a physical album. “Think about the importance of the gift market for albums. Online it’s stripped down to the bare music, and there’s a lot more to an album than that.” Another part of the problem is the small difference in price, with retailers offering heavy discounts on CD albums, the average price of which fell to £8.10 last year, compared with £7.41 for the digital equivalent. Gennaro Castaldo, of HMV, said: “The price of a CD has come down massively in recent years, and there are year-round promotional catalogue campaigns that represent incredible value, such as two CDs for a tenner. This means that tracks on physical albums can often work out quite a bit cheaper than their digital counterparts.” A spokesman for the BPI, which represents the British record industry, said: “Digital downloads have resurrected the single, and the competitive pricing and widespread availability of individual digital songs appeal to teenagers. While the CD remains the bedrock of music sales overall, a key challenge for the industry now is to upscale demand to the digital album.”
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