The evolution of technology has changed how we listen
to music and how artists create it. According to
hip-hop artist Tatted Swerve, technology has also
altered how artists are discovered. He believes
that modern technology has made it easier for
artists to get their music heard.
There are today countless platforms from which
artists can promote and share their music without
even having to step inside a recording studio.
According to Tatted Swerve, these platforms have
helped create a revolution in independent music
that is being easily discovered by listeners.
Swerve points out that TikTok is currently the
most influential platform for musicians hoping
to be discovered. As a barometer for everything
trending, TikTok has brought overnight success
to young musicians experimenting with their
sounds online. Swerve cites an example of TikTok
star Conan Gray as a recent success story. Gray
started out sharing videos of himself singing in
his bedroom until he was discovered by Republic
Records and offered a multi-album deal.
Tatted Swerve believes that the age of technology
has shifted the hierarchy of the music industry.
With the ability to record entire albums on
SoundCloud and share them on Spotify, artists
no longer need the help of a record label to
be heard. On asking what he believes the future
holds for artists in the modern world of technology,
Swerve says, “I think that as technology advances,
more platforms will appear, which can help artists
find their audience without ever having to sign a
deal or hand the rights to their
music over to a label.”
Tatted Swerve’s debut single “Come Home” hit Spotify
in 2018. The track featured rap superstar Coi Leray
and with its release, Tatted Swerve gathered loyal
listeners who were drawn in by his unique sound. A
devotee of hip-hop music since his early childhood,
Swerve started recording tracks from the age of
sixteen, devoting himself to creating new sounds
and styles. His latest track “Make A Name”’ is a
hip-hop fable with a smooth beat, which lyrically
explores his rise to the top and establishes him
as a fresh voice with something to say. With plans
to continue his rise within the world of hip-hop,
Swerve says, “I’m dedicated to building a legacy
within the music industry that can outlast trends
and remain relevant to any listener
for years to come.”
The age of technology has streamlined the experience
of creating and releasing music, and Tatted Swerve
believes that these advancements will continue to
help new artists be discovered.
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