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That Rabbit Digital Distribution is the urban industry’s prominent distribution platform serving as a distribution vehicle for new music releases. That Rabbit Digital Distribution allows individual artist, producers, singers, songwriters, independent record companies and corporations to distribute their content and promotional materials to a large number of music lovers, fans, key DJ’s and nightclubs without the expense of tracking and mailing to hundreds of different sites and DJs in dozens of markets.

We Digitally Distribute Your Music to Over 250 Shops Worldwide, You Can See Your Sales in Real Time, Make Money on YouTube And Collect Your Copyrights. That Rabbit Distribution Is an All in One Solution for Independent Musicians and Labels. We Offer Customized Service for Established Artists Tired of The Traditional Route, And Emerging Artists Who Want Professional Assistance and Career Planning. We Provide Dedicated Professionals to Manage Your Global Campaigns. Focuses on Exclusively Promoting Music from Our Community of Independent Artists, fans, and Influential Music Industry Representatives. If You Are Looking to License A Song for A Video, You Can Contact the Label and Publisher at The Following Addresses to Make an Inquiry.

Based on over 20 years continuous experience in understanding, marketing and promoting Urban Hip Hop, Rap and R&B products, That Rabbit Distribution concentrates on making the right connections FIRST.  That Rabbit Distribution serves as your administrative back office. We handle distribution to hundreds of outlets, market / promote your material and collect publishing royalties for you.

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OUR PURPOSE:

- With today’s complex and ever-changing music landscape, our Sales and Marketing teams use their expertise and relationships to help separate your releases from the pack, offering dedicated pitches, programs and creative promotions to ensure maximum reach, awareness, and naturally, sales.

- Facilitate discovery: We drive visibility and sales at storefronts and streaming services, execute targeted online advertising and search engine optimization efforts and secure editorial features to introduce your music to new fans.

- Connect with fans: Through live video streams, email capture, listening parties and more we bring fans into the fold, and give them the tools to bring their friends, too.

- Engage fans: We’ll turn casual fans into super fans through social media programs, new technology partnerships, contests and online promotions that generate valuable fan interaction.

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Struc Supreme

VP of Operations - That Rabbit Distribution

www.thatrabbit.com

Follow us @thatrabbitcom

866-652-8882 toll free

That Rabbit Digital Distribution… “Where Real Music Lives and New Fans Are Made.”

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According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant messages in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.


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Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.


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As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.


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Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.


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It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.


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For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.


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The charming sounds of Orient music is felt all through the album by this Iranian singer. It reminds of the flavor of coffee: you have felt it thousands of times, you know every component of this flavor, and however, something indefinable is felt. The music itself is very atmospheric and powerful.If I was an admirer of Orient music in 1997, when the album “Sunyata” by Azam Ali was released, I guess I would dance of gladness, and look for it everywhere.30569ba9760b.jpg

Luckily, I have an opportunity to purchase it in online shop, and enjoy the mellow voice of this singer. My Sufi culture custom research paper was written in burst of inspiration. Time flew imperceptibly, as I turned the endless repeat of an album. I came to my senses past midnight, turned off the player, and went to sleep, however, I could not, as this charming voice sounded in my head for at least an hour. The verdict is obvious: album is worth listening to, however, be careful with time, especially, if you admire Eastern culture and Oriental music.In distinction with other albums, positioned as New Age style, the music which is offered in “Sunyata” is mild and suits either for mental concentration, if you need, for instance, to write a custom essay, or for meditation.

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Some melodies may be used for doing sport exercises, however, only if you are doing many repetitions per set. Some even manage to create software programs and copyright articles listening to this music.

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