Artists are often overwhelmed with a lot of work, and that
is where managers step in. Artist managers shape their
clients' careers in so many ways, such as counseling
them on professional decisions and opportunities,
marketing their songs, organizing tours and
interviews, among others.
George Dickinson, alias G-Money is a top producer and
well-known artist manager working at Grade A productions.
He has worked with notable artists in the industry so far,
among them Juice WRLD and The Kid LAROI. According to
him, getting a chance to work with top artists has
been fun as it has helped him grow career-wise and
increased his experience. Since he has always been
passionate about music, he says this helps him
navigate the industry with ease and motivates him
to be better.
As an artist manager, he says it is essential you get
to know their goals, their type of music, and target
audience. Your work as a manager is working towards
making their goals a reality by getting them deals
that will help them grow. He tries to keep his
artists away from distractions and frustrations
in attempting to be ahead of the game and solving
conflicts that are solvable without the
artists' help.
Just like any other career, artist management also has
its own share of challenges. As George puts it, the
biggest challenge is helping the artist grow. This
requires a lot of patience as you will get turned
down a lot when trying to look for deals or coll-
aborations for the artist. Many people and even
record labels tend to shy away from signing
upcoming artists in this industry because
most of them are not well known.
As an artist manager, George works toward making the
industry a better place for artists and managers.
Music piracy is not a new thing to artists as
most of them have been hit by it. According to
George, it is quite saddening that after all
the hard work and effort to shoot to fame,
the artist now has to deal with piracy
issues. Curbing music piracy is a bit
hard, but nothing is impossible by
working hand in hand with each other.
Artist management is a career like any other and
requires skills and experience to be one. They say
music is love, and what is life without love. As an
artist manager, you should work towards creating a
suitable workspace for your artists as this will
motivate them and inspire them to do better and
get more creative.
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