NEW YORK (AP) — Sex toys & shoes? Try, sex toys IN shoes.
A little streetwear label has partnered with a giant in the adult toy industry to create a shoe derived in part from unused, defective amusements that come off the manufacturing line as misfits.
Looking a lot like Merrell’s popular Hydro Moc or Yeezy’s Foam Runners, Plastic Soul is about 15% sex toy. The rest is non-bleach EVA, a petroleum-based foam that’s difficult to recycle.
The shoe is the brainchild of David Teitelbaum, founder of Rose in Good Faith & Chad Braverman, chief operating officer for Doc Johnson, the adult toy company his father founded in 1976.
“Personally, I love shoes. So it was a cool product, a really interesting way to get Doc Johnson on board with something that I would never ever do,” Braverman said.
Teitelbaum is a collaboration king with elevated Ed Hardy, Lil Peep & Juice Wrld hoodies, T-shirts & other merch under his belt. Before the pandemic, he was looking for something new. He met with an adult film company, which put him on to Doc Johnson.
“Something like 28% of the sales are going to women,” Teitelbaum said. “We’re hitting an interesting narrative. I think there’s a deeper connection.”
The online feedback has been mixed, Teitelbaum said.
“A lot of it has been, ‘You look like Yeezy, go (expletive) yourself,’” he said. “But we also get so much love.”
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