There will be a little extra Who at Super Bowl XLIV on February 7th: in addition to rocking the halftime show, the band’s “My Generation” will debut as a remix. Will.i.am has recruited Slash to help rework the classic track. Following the big game, the song will go on sale on iTunes, with all proceeds benefiting Haiti earthquake relief funds.
“I altered the lyric to fit my generation now,” Will.i.am told Billboard, adding that Slash plays on the track. “It was awesome. I loved that song way before this even came up, and talking to Pete Townshend on the phone is like, ‘What?! I’m talking to Pete Townshend on the phone?!’ Those guys are just awesome.” It’s unclear whether the band will premiere the song during their halftime performance, or whether it will play during a break in the action or an ad.
This marks the second consecutive Super Bowl Sunday to sport a classic song remixed by the Black Eyed Peas’ Will.i.am. Last year, the rapper-producer teamed with Bob Dylan for a new version of “Forever Young” that played during a Pepsi commercial during the game.
“My Generation” is one of Rolling Stone’s 500 Greatest Songs of All Time. As RS previously reported, Townshend told Billboard the bulk of the mashup medley the Who will perform during their Super Bowl set, and the “immortal fuck-off to the elders” as RS called the track, was not among the songs he named. The list did include “Baba O’Riley,” “Pinball Wizard,” “Tommy,” “Who Are You” and “Won’t Get Fooled Again.”
Rolling Stone
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