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Video And Pics After The Jump

 

Rita Ora has taken her time getting her Roc Nation debut Ora ready for it's August 27th release date. It's been a lot of hard work, but Rita wouldn't change a thing.

 

In her September feature for GQ, the London singer talks about the three years it's taken to produce her new project.

 

The thing about Rita Ora is she can actually sing. No, like, really sing. At our photo shoot, she blew out brains with a cast-off couplet from "R.I.P."—her Drake-penned UK hit—while blithely examining her scorched platinum curls. Her first hit in the U.S., "How We Do (Party)," is very Rih-Gaga— all ear-wormy, clubby, and girl-power anthemic—but surely There Will Be Ballads. (Check her tender acoustic take on OutKast's "Hey Ya!") "It's fun to show off your abilities," she says, spearing a tiny Danish with a bejeweled talon and popping it in her mouth. "Your vocal range, your tone." Jay-Z signed the Kosovo-born Brit to his label, Roc Nation, in 2009. Then he did the unthinkable: He gave her three years to finish her new debut album, Ora. For most starlets, that's a lotta bankable time wasted; for Rita, it was three years to evolve into a singer who will have a—gasp!—career. "The public's not stupid," she says. "You can tell an honest artist from one who's just been given all their songs."


 

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