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LOS ANGELES (AP) — Snoop Dogg has taken over a popular record label that launched his stellar career.

The rapper-mogul acquired Death Row Records’ brand from MNRK Music Group, which is controlled by a private equity fund managed by Blackstone, the i nvestment firm announced Wednesday. The terms of the deal were not disclosed.

Snoop Dogg said he’s excited about acquiring the label’s brand.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 50-year-old Snoop Dogg said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”

Snoop Dogg found his springboard to success during the 1990s while on Death Row Records. The label was founded in 1992 by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey in the immediate aftermath of the breakup of N.W.A.

David Kestnbaum, a senior managing director at Blackstone, said he’s looking forward to seeing Snoop Dogg at the helm of Death Row.

“We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg,” Kestnbaum said. “We wish him success in the years ahead as the brand moves forward under his leadership and vision.”

The label’s records, including Dre’s first solo album “The Chronic” and Snoop Dogg’s debut “Doggystyle,” are considered classics of the hip-hop genre that defined an era.

Tupac Shakur became the label’s star artist later in the ’90s before he was shot and killed in Las Vegas in 1996 while riding in a car driven by Knight. Shakur’s death brought on decline for the label, which led to decades of decline for Knight himself.

Knight lost Death Row after it went into bankruptcy in 2006. He served time in prison and had a knack for being near violence that eventually caught up with him.

“Snoop is clearly the executive to take Death Row into its next 30 years,” said Chris Taylor, president and CEO of MNRK Music Group.

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Video After The Jump

After being in the rap game nearly 20 years, Snoop Dogg has just about seen and done it all. From working with producers like Dr Dre, to helping beat makers like Scoop DeVille and Soopafly make a name for themselves.

In this interview with Taj Mahal, Snoop breaks down the proper etiquette when dealing with a star like himself if you're a new producer.

"I always give n*ggas a chance ... n*ggas that aint got no name. I love giving them a chance by rapping on they beats," Snoop said. "I'm just saying when I do that, don't rob me, rob the next n*gga. Cuz I'm the nigga you tell people, "yeah Snoop gave me $20,000 for the beat.' Nah I aint gave you shit, but you tell a n*gga I gave you $20,000, that's how you leverage the game."

Snoop also recalled how he brought Soopafly into the game with a song that was featured on the 'Murder Was The Case' soundtrack. It was at a time when Death Row Records was at it's peak and Suge Knight was maybe the most feared man in the music industry.

"This n*gga Slip Capone and CPO, Soopafly did a beat for them and they didn't like the beat - ended up being the song on the Murder Was The Case soundtrack, '9 in the morning feds at my door', Who Got Some Gangsta Sh*t," Snoop explained. "I took the beat, gave him 5G's, he had never made a beat for nobody, and I gave him his publishing. And I gave him his credit, I could have said produced by Snoop Dogg. I was on Death Row back then, that's what Suge Knight told me to tell him. He said, "Tell that n*gga you produced the beat, give him $500 and tell him to kick rocks. I said, 'nah I like the lil n*gga I think he might be good with our crew and look where he at."

There's a lot more to the interview so peep it below and please leave your thoughts and comments.