Coming off last year's promotional boom, Flat Fitty Luxury Headwear will be presenting some new partnerships and collaborations to retailers and media at Project MVMNT in Las Vegas, February 18-20.
Collaborations with Sway Calloway of MTV and SiriusXM Shade 45; The Academy co-founder and Grand Hustle affiliate DJ Drama; DJ Whoo Kid's KRSP brand, Ceaser and Dutchess of Black Ink, XXL Magazine, Shade 45 and more will be presented, along with Season Two of the successful Wiz-curated Wiz Khalifa Collection.
Flat Fitty will also present some exciting partnerships in correlation with the brand's newly developed Terf Distribution, including exclusive "statement apparel" from Brooklyn-based fashion label Invisible Bully, and colorfully unique men's undergarment designer PSD.
Keeping pace with Flat Fitty's music and lifestyle infusion, 50 Cent's premier audio and accessory brand SMS Audio will showcase their latest headphone designs with a vibrant listening station for guests to enjoy inside the booth. Delivering a professional, studio-quality music experience, the SMS Audio line is comprised of the STREET by 50™ and SYNC by 50™ product families - which offers a full range of premium headphones, earbuds and accessories.
The Flat Fitty booth, located in Mandalay Bay Convention Center #16167, will bustle with activity as XXL Magazine / XXLMag.com conduct live interviews with celebrities, athletes and VIPs at the convention. In support of the event, Flat Fitty is releasing the FTFY MVMNT mixtape (link below) hosted by DJ Whoo Kid and DJ MLK, featuring several exclusive tracks and special remixes.
"The ability to bring multiple brands together in partnership inside the Flat Fitty booth is rewarding," says Christian Waters, CEO of Flat Fitty and Terf Distrubution. "The coalition is perfect for retail buyers, as all the brands speak a similar quality-focused message. Our presentation speaks volumes on the strides Flat Fitty has made as a core brand over the past few seasons. It will be a privilege as we move forward to showcase our distribution company with the hottest and most respected Youth Culture and Lifestyle brands."
Download the FTFY MVMNT mixtape hosted by DJ Whoo Kid and DJ MLK on DatPiff.com: http://www.datpiff.com/DJ-Whoo-Kid-Flat-Fitty-Presents-FTFY-MVMNT-mixtape.578859.html
Learn more about Flat Fitty's upcoming Spring 2014 line at http://FlatFitty.com
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