Video After The Jump
J. Cole had a breakout year in 2011. The Roc Nation artist dropped his solo album, Cole World: The Sideline Story, which has been certified gold by the Recording Industry Association of America (RIAA). The only thing that could make his year sweeter for Cole would be if he wins the Grammy for Best New Artist.
Cole has stiff competition. He's up against Nicki Minaj, Bon Iver, The Band Perry and Skrillex, but in his bosses mind he's already won.
"I think it's great for him, because I'm sure it's a dream of his. We grew up seeing Michael Jackson, and I'm sure he grew up seeing whatever moment stuck in his mind, so I know it's great for him to do that," Hov told MTV News. "I think he's already won Best New Artist, to me. His journey is what I'm really excited about. The person he is today is not who he was when he first walked in. He got a chance to really go out, see what worked, see what people connect to, figure out how he was gonna tell his story."
Hov added that Cole is an example of how a young artist should be brought into the business. He doesn't think enough labels spend the time to develop their artists properly before releasing their projects.
"That artist-development thing, I think we need more of it," Jay said. "We need to ensure that this thing is around for future generations. This thing that fed our kids and our family and took us to these heights needs to be held intact by the people who are doing it. Whether he was nominated or not, he was the best new artist to me; sold 200-and-something-thousand records in his first week; he was the best new artist. I'm sure it's great for him."
Do you think J. Cole should win the Grammy for Best New Artist? Let us know in the comment section below.
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