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Such is the case for producer Gioisofficial. The 15-year
-old earns a living by selling beats online, using
YouTube as his main marketing platform. In just
three years, his work has attracted nearly
500,000 subscribers, garnered over 100
million views and paved the way for
placements with Kevin Gates,
Quando Rondo, etc.

But his list of accomplishments are more than just
happenstance. The Dallas -born producer took
advantage of the “type beat” marketing strategy,
titling each video with names of rappers he hopes
to hear or foresees recording over his production.
Some of his most popular videos fall under Drake
Thug Type Beats, 21 Savage Type Beats and Travis
Scott Type Beats.

Stream "Rags To Riche$ - EP"
https://music.apple.com/ca/album/rags-to-riche%24/1575470400?i=1575470556

To sell his beats, Gioisofficial utilizes BeatStars, the
growing e-commerce marketplace for producers. For a
monthly fee, the platform offers a centralized
destination for beat makers to sell their work,
as well as contract templates, social media
advertising services and Soundcloud monetization.

Gioisofficial beat-making counterparts believe the
reselling game dilutes value. He begs to differ. The
small music scene in his hometown of Dallas did not
offer many advantages to promote and monetize his
artistry. Therefore, utilizing YouTube and other
online mediums was his best marketing tactic.

“Artists now go and find Gioisofficial’s beats to
record on, and put online and hope to garner a fan
base and hopes to attract the attention of an A&R
or a record label,” Carter said, Gio’s manager.
“That $250 [an artist] spends on creating a record
could help get him a million-dollar deal or get him
on the road and get him touring.”

With Carter's major label expertise, Gioisofficial
has already begun the process of expanding his brand
to include a solo album and a record label with its
own roster of producers.

Carter adds: “This is the beginning of an empire for him.”


Stay Connected With Gioisofficial:
https://instagram.com/gioisofficial