Nowadays, a person buys a laptop, connects a microphone to it, and calls them self independent. But other then then a few soundcloud links over the years, and maybe a spinrilla release, they never produce any real quantity of quality music. Harvey Finch Enterprise, has for some time now continued to release numerous projects from different artists each year. Leading up to the release are several video releases. When the projects come out, they have professional sound and professional artwork. Having 25+ projects released, several hundred videos and not having to ask for anything is a true definition of independence. But for this company, they continue to raise the bar. One of HFE's most consistent artists is HooNoz(whoknowz). Who has continued for years to release video after video and project after project. Shaming the work ethic of many "industry" artists. His latest releases are no different in doing so. He has officially dropped a mixtape and album on the same day. These two releases also were his 9th and 10th solo projects. Both are distributed digitally independent from www.hfemovement.com. The Lost Verses 4, being a mixtape is available for free download. And in favor of showing the strengths of independent digital distribution, HFE released the entire ReLoaded album, for just $1.00. Now this is what most music distribution sites "make" an artist charge for a song download. HFE continues to prove that by doing this fully independent there are no limits to what can be said or done.
Previous to the project releases, HooNoz put out 18 music videos in the past year or so. All while continuing to manage a company and keep up with releasing other artists under the monarchs, projects. To us, that is pretty impressive. We have yet to see anyone do this much in preparation of release, and then release 2 projects at once.
As for the music itself, well, we were blown back. Song after song HooNoz continued to spew out intelligent and well worded lyrics at a fast pace. Never seeming to run out of topics or words, the feel never gets old.
With The Lost Verses 4, many songs were short and to the point. While covering everything from mass media control to weed smoke. (Supaman High...one of our personal favorites) He brought in the right amount of features to keep a balance of difference through out the playlist. Every song delivered a fresh sense of actual emotion to the music. And in our opinion is one of the best mixtapes we've heard thus far this year.
With ReLoaded, he delivers. And that's the best way to put it. By being an actual album, the beats were fresh and different. They didn't sound like what EVERYBODY is trying to do in hip hop today. It sounded original. And that was the first thing that had this real listener tuned in. As the lyrical delivery begins, he starts with with a simple statement that people don't live by any more.."don't ever judge me, til you've walked in my shoes dog".....From there, track after track, we walk through the music in his shoes. Painting very vivid pictures of betrayal, lost love, suicide, even success, With each song, you begin to believe there is still actual artists in the game. One of our personal favorites, "SitBack" had that good old school feel you can hit an open road and ride too. While HooNoz just demolishes the beat from every angle and gives us a breakdown on how he got where he is and the reasons he should be respected for staying there.."I have dropped more projects and pushed more units..HFE that new school movement"...
All in all these are 2 classic projects that any real consumer of hip hop will enjoy for some time to come. They hold a sound that almost holds no time base. Its hard to tell if it was recorded in the 90's...last month or 3 years from now. And again, in our opinion, that's what makes a person with talent, an artist. Check out the projects today, they are available for download or Free streaming. Only on www.hfemovement.com
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