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Corporations don't like bad publicity or controversy. Tekashi69 is learning that the hard way after having his $4.9 million headphone deal go up in smoke.

The rapper was going to promote TUNES Audio's red headphones, but the company has backed out of the deal because of growing controversy surrounding the "Gummo" hit maker, according to TMZ

As we previously reported6ix9ine's manager, Tr3way, is being investigated for possibly firing a gun during a fight between his camp and rival rapper Casanova inside the Barclays Center in Brooklyn, New York on Saturday, April 21, during the Adrien Broner vs Jessie Vargas boxing match.

Based on surveillance footage, cops also believe someone resembling Tr3way fired two to four shots at a vehicle trailing Tekashi's SUV on the way to the event.

6ix9ine, born Daniel Hernandez, is now barred from Barclays.

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