In the wake of Reebok's decision to sever ties with Rick Ross on Thursday over date rape lyrics in the song U.O.E.N.O., the group primarily responsible for forcing the company's hand has issued a statement via their website.
“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand," said UltraViolet co-founder Nita Chaudhary.
The group's petition and protest in front of Reebok's flagship store in New York City last week were major factors in the company's final decision.
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