Video And Pics After The Jump
Swizz Beatz is wearing many hats these days. Not only is he working hard as a music producer, Swizz has designed his own sneaker line for Reebok and is also Vice President of Creative Design and Global Marketing for British car company Lotus Cars.
On Wednesday (November 30) Swizz unveiled his first design for Lotus, a red chrome Limited Edition Evora GTE Road Car.
“This is a ground-breaking, amazing moment,” Swizz said. “I tell everyone, sky’s not the limit, it’s just a view. This is just the beginning of things going to the next level. My father is here, my beautiful wife is here. This is a blessing.”
Lotus Cars CEO Dany Bahar told Billboard.biz that the company is hoping to grab younger consumer's attention through it's partnership with Swizz.
"The U.S. is the biggest market for us, but we need to get out of the customer group that we serve today," says Bahar. "We need to address younger people, and it didn't take long to find his name."
Celebrities attending the event included Carmelo Anthony, Styles P, Stephen Baldwin, Tiny, Alicia Keys, Russell Simmons, Kid Capri, Meylssa Ford and T.I., who also performed.
T.I. and Swizz Beatz perform at Lotus Cars NY Launch Event
Swizz Beats speaks on designing for Lotus
Pics courtesy ofXXL and TheyBF
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