Today the long awaited album 'Tha Carter IV' finally hit store shelves. The album is expected to do big first week numbers. Whether those numbers come anywhere near Weezy's platinum out of the gate success of his 'Tha Carter III' album is anybody's guess.
One thing is for certain, this album doesn't have the same buzz as 'Tha Carter III.' And some of the early reviews have not been kind to the man that many people considered to be the best rapper alive at one point.
None of that bothers Young Money President Mack Maine.
In an interview with XXL, Maine said that YMCB isn't worried about first week sales. Instead they are focused on working the album over the long haul.
“People have gotten away from working a record," Mack says. "[Record execs say] 'you better do good your first week. If your first week numbers are not good, we gonna move onto another artist.' With Nicki, we’re on our seventh or eighth video on Pink Friday... we working!”
The label plans on using the same approach with Wayne's new album.
“[Wayne] actually told us if he don’t do those same numbers again as C3 don’t be mad,” Mack admitted. “I told Nicki—she was kinda nervous about her first-week sales—I said, ‘First week sales don’t matter.’ I’d rather my final sales matter. I know albums from Juvenile 400 Degreez to Beiber’s first album sold 20, or 30,000 the first-week and went onto sell 2 million one album then 6 million on another album. I saw Gaga did the 99 cent thing [and] then [her] second-week it did like 175,000. Congratulation as it relates to her. With Wayne, I don’t want him to sell a million the first-week, [and] then drop to 100,000 the next week then 50,00 the following week. I’d rather sell ten times platinum total."
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