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Jay Shields Promotions Presents

Memphis, TN, April 8, 2024 – Get Ready, because DJ Ms.Hypnotique is turning up the heat with this latest video release on YouTube! This ain't your average content - we're talking about…"We wanted to bring something hot and fresh to the stage," says Jay Shields CEO, manager and mentor for DJ Ms.Hypnotique, "And let me tell you, this new single is just the beginning of what we've got in store!"This single promises to be a game-changer on the rap scene with the video being just a sample of what is in store. But don't just take our word for it - check it out for yourself! Head over to our YouTube channel and dive into the action. And while you're at it, don't forget to hit that like button, subscribe, and leave a comment. We want to hear from you!

About DJ Ms.Hypnotique:

DJ Ms. Hypnotique is an award-winning DJ, hip-hop and R&B artist, cosmetologist, and social media sensation. Born and raised in Memphis, TN, DJ Ms. Hypnotique began her DJ career in 2008 under the mentorship of Jay Shields, CEO of the Southern Coalition Movement (S.C.M.) and Jay Shields Promotions. It was Shields who introduced her to the world of "the turntables" and taught her the intricacies of DJ software. Excelling rapidly, DJ Ms. Hypnotique seamlessly integrated deejaying into her already diverse skill set, which included proficiency as a singer and an upcoming rapper.

Although she is more widely known for deejaying throughout the years, DJ Ms. Hypnotique is now making her way on the scene as a prolific rap artist. Working with top-named producers and other versatile rap artists, her sound is unique and her music is provocative, soulful, and infused with an undeniable charisma. She effortlessly weaves together intricate rhyme schemes with infectious beats, captivating audiences with her bold lyricism and unapologetic style. With each track, DJ Ms. Hypnotique pushes the boundaries of the genre, carving out a unique space for herself in the world of hip-hop. She is definitely on her way to becoming one of the most influential figures in hip-hop.

Connect with DJ Ms.Hypnotique:

Stream "GIANT" now:

For booking, verses or features, contact: @JayShieldsCEO (901) 231-9581

SONG CREDITS:

Performed by: DJ Ms.Hypnotique @djmshypnotique

Produced by: Goliath the Goat @goliathbeatz

Promotion by: Jay Shields, CEO @JayShieldsCEO

Graphics by: RaeShantael @RaeShantael

L’Oréal, the French cosmetics giant, whose advertising campaigns proclaim “because you’re worth it”, was found guilty of racial discrimination for considering black, Arab and Asian women unworthy of selling its shampoo. France’s highest court was told that the group had sought an all-white team of sales staff to promote Fructis Style, a haircare product made by Garnier, L’Oréal’s beauty division. The word went out that Garnier’s hostesses should be BBR — “bleu, blanc, rouge” — the colours of the French flag. The expression is widely recognised in the French recruitment world as a code for white French people born to white French parents, a court was told, in effect excluding the four million or so members of ethnic minorities in France. La Cour de Cassation, the equivalent of the US Supreme Court, said that the policy was illegal under French employment law, upholding a ruling given by the Paris Appeal Court in 2007 That image already suffered a battering when L’Oréal executives were forced to deny claims that they had lightened the singer Beyoncé Knowles’s skin for a campaign last year. The ruling also hinted at widespread prejudice among French shoppers since L’Oréal believed that they were more likely to buy shampoo from white sales staff, the court was told. The ruling will fuel anger among black and Arab French people, who complain that they face widespread discrimination when seeking employment. The court ruled that Adecco, the temporary recruitment agency whose Districom division hired the hostesses, was also guilty of racial discrimination. The Paris Appeal Court had fined both L’Oréal and Adecco €30,000 (£25,500) and ordered them to pay a further €30,000 each in damages to SOS Racisme, the anti-racist campaign group, which brought the case. The court upheld the fines but told the appeal court judges to reconsider the damages. L’Oréal expressed “disappointment” at the judgment, which ends three years of legal wrangling over the discrimination claims. Adecco declined to comment. Samuel Thomas, the vice-chairman of SOS Racisme, described the ruling as a “very great victory”. He said: “Whatever the size of the company, none is able to escape prosecution.” The court was told that a Districom executive had sent a fax to its headquarters in 2000 saying that Garnier’s hostesses should be aged 18 to 22, wear size 38 to 42 clothes (British sizes 8 to 12) and be “BBR”. Prosecutors said that Garnier wanted to exclude members of the ethnic minorities on the ground that they would be less likely to sell its shampoo in French shops. The court was told that only 4.65 per cent of the hostesses hired for Garnier’s campaign were black, Asian or Arab. Before the BBR fax went out, the agency had been offering a pool of candidates in which 38.7 per cent were from ethnic minorities, suggesting that they had been blocked during the final stages of recruitment. Districom employees said that they were given oral instructions to favour white sales staff. But Thérèse Coulange, the deputy managing director of Districom, who sent the fax, said that she had merely wanted hostesses able to “express themselves correctly in French”. She said that the fax had been a personal initiative and not the implementation of company policy. Laurent Dubois, Garnier’s former managing director, told a lower court that he had “never given the slightest order to discriminate against anyone” and described racial prejudice as “foreign to L’Oréal’s genes”. Source: Times Online

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DJ Ms. Hypnotique - Giant | @djmshypnotique

Jay Shields Promotions Presents

About DJ Ms.Hypnotique:

Connect with DJ Ms.Hypnotique:

Stream "GIANT" now:

SONG CREDITS:

French cosmetics giant L’Oréal guilty of racial discrimination

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