PerezHilton.Com Reports
The director of the now infamous "banned" Sprite commercial is speaking exclusively to PerezHilton.com!
Apparently, the backlash from releasing the spec commercial has resulted in some other works being taken down off the internet as well. The director, Max Isaacson, wanted to say his peace about his piece and we found it to be very interesting.
He says:
"At the heart of it all these spots were meant to exist as something of a social experiment. It went much better than I had expected. I wanted to do two things: first to make the spots, which I thought were pretty entertaining ideas; and second to release it to the world and see how many people would believe that it was real. I made sure to put under the description that they were spec commercials, but that seemed to have little import.
To be honest I just wanted to get a rise out of everyone. I was kind of knocked off my ass when I spent an hour reading on the Huffington Post about whether or not the ads were pulled because it was an interracial couple. I mean that's about five seconds of spray! How could it be real let alone banned for racial issues. One commenter said that they knew someone on the censorship board, and I didn't even plant that one.
We shot those spots for no more than three thousand dollars, total. The only thing we had to shell out for was the five foot tall Sprite can. The kitchen is my kitchen and the bedroom is my roommates. Everyone donated their services, and were awesome I must add, but this was as by the seat of my pants as it could be, but I guess if you tell a big lie long enough etc. etc.
I'm not really sure what else to say. I'm sad that the videos have been pulled so quickly, it's been something of a roller coaster day. I wish that everyone involved could have come to some kind of an accord, especially since there was no offense meant towards Sprite or the Coca-Cola corporation. C'est la vie, I guess.
I guess at the end of the day I just have to thank my lucky stars and get working on the next project. Who knows maybe I can make something else that will get people going as much as this did.
By the way, thanks for being one of the only sites to keep this online. Nice to know they're out there.
Thanks,
Max Isaacson"
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