Kanye West could hardly contain his excitement as he talked for three hours on Twitter yesterday (January 4) about his new design company 'Donda.'
The new venture is named after his mother Dr. Donda West, who passed away in 2007.
The rapper/producer/designer has huge plans in store for 'Donda.' Check out some of what he had to say below.
"I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!! The name of the company is DONDA," Kanye wrote on the social networking site. "DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas. I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientist,teachers. DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel."
Kanye went on to write that fans who got the chance to see the "Watch The Throne" tour in person witnessed a piece of what 'Donda' can be about.
"The Watch the Throne tour was a small example of what a Donda Experience can be."
"This one of our projects to be released this year called 2016 OLYMPIC's ... It's a semi sic-fi since 2016 is only 4 years away," he continued. "We would also like' to design the MTV awards. We're taking everything 10 steps at a time LOL! We need as many amazing powerful smart talented wealthy people to be involved... Come get on board... don't just sit there... reach out. We can collectively effect the world trough design. We need to pick up where steve jobs left off. When I said wealthy I wanted to point out there are so many billionaires in the world that can come together and help to redesign it. Help education. School systems were designed to turn people into factory workers. Schools should be designed to prep human beings for real life. Instead of kicking kids out of schools for using there iPhones... why not promote it? Allow kids to use search engines to do test like the real WORLD!!! Give kids the amount of test they would have in a year in one day but they have to get everything perfect."
Will Kanye's plan succeed? Only time will tell, but you can't knock the man for dreaming big.
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