Video After The Jump
J. Cole releases an official music video for "Neighbors" off of his "4 Your Eyez Only" album.
Here's the story behind the video as told by producer Elite:
The “Neighbors” story is crazy. Basically Cole rented out a house in North Carolina. It’s not for him; it’s like a safe haven/creative workspace for all the Dreamville artists and producers. We call it the Sheltuh, and a lot of the album was recorded there.. It’s basically a studio in a basement, in the woods. It’s also in the suburbs of a pretty wealthy neighborhood in North Carolina.
So you have, predominately, African-Americans coming in and out of this house. Ubers coming, and every once in awhile you’ll see a group of us outside on the porch smoking weed. So the neighbors started getting real paranoid. Apparently what happened was, we were all in Austin, Texas, for SXSW; thankfully no one was in the house when this went down. One of the neighbors told the police we were growing weed or selling drugs out of this house. And there was a huge investigation, like a million-dollar investigation. They flew helicopters over, sent an entire SWAT team armed with weapons, broke down the door and searched the whole house.
Thankfully nobody was in the house. Our engineer Juro “Mez” Davis had just stepped out for lunch and he came back and saw the SWAT team busting down the door. They go downstairs and all they see is a studio, and obviously they felt stupid. It’s just crazy ironic because out of anybody, they picked the wrong person. J. Cole is the last person to do anything like that. He’s out here doing extremely positive things for the community and for young artists. Because of obvious racism from the neighbors, the police were called and a raid took place.
Stream Neighbors on Tidal: https://tidal.com/track/68005603
Stream Neighbors on Apple Music: https://rocnat.io/n/neighborsa
Stream Neighbors on Spotify: https://rocnat.io/n/neighborss
Director: J. Cole, Scott Lazer
Producer: Tim Grant
Production: Dreamville
Stream 4 Your Eyez Only on Tidal: https://tidal.com/album/68005596
Download 4 Your Eyez Only on iTunes: https://rocnat.io/n/4youreyezonlyi
Stream 4 Your Eyez Only on Spotify: https://rocnat.io/n/4youreyezonlys
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