After inking a North American distribution deal through EMI last year, this was the next logical step says Nikki Martin, Vice President of G-Unit Records and Entertainment.
"Last year we took the decision to restructure the label and begin to carve out it's own world-wide distribution, marketing and promotions strategy," Martin said. “After signing with EMI for North America we looked at who could help develop the brand in other key territories and we decided to partner with PIAS who shared our vision and passion for the music."
The PIAS group is headquartered in Brussels and has local offices in the UK, Germany, The Netherlands, France and Spain.
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