Video After The JumpCINCINNATI -- If you can't get enough Chad Ochocinco items, here comes another one: the wide receiver's own cereal.
"Ochocinco's" will go on sale Sept. 7 at Kroger stores in Cincinnnati and Dayton and online at PLBSports.com.
PLB Sports is known for selling all sorts of player-themed items, including Flutie Flakes and Big Ben Beef Jerky.
The box of cereal will cost $3. A portion of the proceeds will be donated to Feed the Children. The company hopes to sell 100,000 boxes.
“Chad is a great personality, and with his involvement in social media and his interaction with the fans, he was an athlete that we were very excited to work with,” said PLB Sports President Ty Ballou in a news release. “One way or another, America has learned and is continuing to learn more about Chad Ochocinco off the field, and they’re finding out how great he is. Who wouldn’t want to share a breakfast table with him?”
Apparently, the Bengals don't. WLWT caught up with head coach Marvin Lewis Wednesday as the team practiced for Friday night's preseason game against the Buffalo Bills.
"No, it won't be on the Bengals training table," Lewis said. "You can quote me on that one."
Offensive lineman Bobbie Williams added, "I got to talk to him. Right now, I'm booing it, 'cause he hasn't given us any free samples, so I'm booing it."
Fans were a bit more receptive, even if they weren't particularly surprised by the news.
"It's right up his alley, I think -- it's Chad doing something different," Katie Haigis said.
"I think Chad's hot right now, so he may as well make hay while the sun is shining," Edith Mariani said. "He's doing well for himself."
PLB Sports previously sold cereal named after Ochocinco's new teammate Terrell Owens. About 63,000 boxes of "TO's" were sold in Buffalo when he played there last year.
Back in 2000, PLB Sports came out with Team of Dreams cereal honoring the 25th anniversary of the 1975 Big Red Machine world title. That box featured Tony Perez, Johnny Bench, Pete Rose and Joe Morgan.
Source: WLWT
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