In continuation of an already substantial marketing campaign and promo run for his new song "Hate Myself", Jairian has additionally released a music video for the song, doubling as the lyric video as well thus killing two birds with one stone (a nod to they who are in charge of production costs and budgeting alike).
The video itself is set practically in one location. To take that idea a step further, Jairian has chosen to set the scene of his music video in the corner of what looks to be an average room where at times you'll notice he stands completely still as though he's paralyzed. This specific placement is visual testament to his ever-so relatable feelings of being cornered in life that he effortlessly conveys throughout the song. Lyrics come and go from the screen with a clearly professional editorial touch and do so at a high velocity. A rather large portion of the video has a red hue cast over it further invoking feelings of despair, anguish and the anger that can result from immense frustration.
Jairian bears the responsibility of vulnerability on his chest throughout his lyrics and encompasses the same idea in the video by rapping shirtless whilst reciting some of the most intense and personal of all the lines in the song such as "Maybe I should just blast myself." which is delivered toward the end of the final verse.
For those of you readers who like Easter Eggs, be sure to lookout for the hidden words:
"Lies, Blood, Drugs, Addiction, Depression, Forgiveness, and Sin"
One phrase to also be on the lookout for is:
"Flesh of My Flesh".
Overall the song is everything a good song should be. The song is catchy, meaningful, and is being professionally backed by an artist and team much more serious about his craft and career than most who step in the ring. Along similar thinking to its already upward trending trajectory, "Hate Myself" is undoubtedly destined for stellar growth amongst the community.
You can stream "Hate Myself" on all major streaming platforms along with the lyric video for which the link is conveniently provided to you below along with other important links such as social media accounts and more!
Connect with Jairian:
Instagram: Jairian on Instagram
TikTok: Jairian on TikTok
Twitter: Jairian on Twitter
YouTube: Jairian on YouTube
Facebook: Jairian on Facebook
Soundcloud: Jairian on Soundcloud
Spotify: Jairian on Spotify
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