Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and anti-semitic remarks, the latest company to cut ties with Ye & a decision that the German sportwear company said would hit its bottom line.
"Adidas does not tolerate antisemitism & any other sort of hate speech," the company said in a statement Tuesday. "Ye's recent comments & actions have been unacceptable, hateful & dangerous & they violate the company's values of diversity & inclusion, mutual respect & fairness."
Adidas said that it conducted a "thorough review" & would immediately stop production of its line of Yeezy products and stop payments to Ye and his companies. The sportswear company said it was expected to take a hit of up to $246 million to its net income this year from the move. The company is the sole owner of the design rights to Yeezy products.
Adidas is just the latest company to end connections with Ye, who also has been suspended from Twitter & Instagram over anti-semitic posts.
Earlier this month, Ye tweeted a threat that he would go "death [sic] con 3" on Jewish people, alluding to a defense readiness designation used by the U.S. military. He also posted a screenshot of a text exchange with Sean "Diddy" Combs in which he suggested Combs was being controlled by Jews.
West recently suggested slavery was a choice and called the COVID-19 vaccine the "mark of the beast," among other controversial comments. He was also criticized for wearing a "White Lives Matter" T-shirt to his Yeezy collection show in Paris. The phrase has been adopted & promoted by white supremacist groups & sympathizers, according to the Anti-Defamation League.
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Source: CBS News
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