Adidas cutting ties with Kanye West has turned out to be a major gamble, because it has over half a billion dollars worth of the guy's shoes to sell, without his name anymore.
We already knew Adidas was planning to move forward with selling unbranded Yeezys post-split, but now ... we have a bit more insight into why. Insiders at the sneaker company claim Adidas is sitting on a huge mountain of Yeezys.
The inventory the company has amounts to about $530 million & Adidas is apparently eager to hawk them to avoid taking an even bigger hit than what it's publicly disclosed thus far -- which was already looking quite grim for end-of-year numbers.
In 2022 alone, Yeezys made Adidas upwards of $1.8 billion ... and made up around 7% of its total profits. The report also says Yeezy has stayed strong as a constant product in the Adidas wheelhouse since at least 2019, which might explain why Adidas took so long to finally cut ties with Kanye -- the dude (& his shoe brand) was literally its cash cow.
Adidas has reportedly already set a date for its first unofficial Yeezy release ... the company is calling it the Adidas 350 V2 “Granite," and it's supposed to retail for $230 -- dropping in January.
Adidas is banking on sneakerheads continuing to cop, because if they don't ... it could mean trouble for the shoe company.
#ye #kanye #kanyewest #yeezy #yeezys #sneakers #shoes #sneakerheads #ayeyaiyai #adidas #adidaskanyewest #kanyewestadidas #infowars #nickfuentes #ye2024 #alexjones #donaldtrump #maga #trumpsupporter #kimkardashian #pushat
Follow Me
}
Comments