50 Cent Takes Part In IFA Consumer Electronics Show In Berlin. Promotes SMS Audio, Confirms Street King Immortal Release Date & More [Video]

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50 Cent flew out to Berlin to take part in the IFA consumer electronics show. The trade show which opened on August 31st and runs through September 5, has more than 1,400 exhibitors showcasing the newest smartphones, home appliances, televisions and more.

50 was there to help raise awareness of his SMS Audio Headphone line.

"I wanted to make sure I was presenting something to the general public that didn't actually exist on the market at that time," 50 told Radio Bremen. "The marquee product from SMS Audio is the Sync By 50. It utilizes a 16-bit lossless wireless technology that allows you to be 50 feet away from a single source of music. And you can sync four of these headsets up. It has an on board bass booster. Fast forward and rewind control for the headset and volume up and volume down. And of course durability is one of the things I was conscious of immediately because I previously had so many high quality headsets and audio equipment break on me."

50 also talked about the charitable aspect of the headphones. For each pair that is purchased 250 meals are provided through Feeding America. With Street King energy drink 50 partnered with the United Nations World Food Programme (WFP). For every drink that is sold a meal is provided through the organization.

50 confirmed that his new album Street King Immortal will be in stores November 13th. Of course the single off of that project is "New Day" which features Dr. Dre and Alicia Keys. He said there will be a tour to coincide with the release of the album.