Video After The Jump
Apple Music is off to a roaring start.
According to Variety, 11 million users have registered for the free trial since it launched on June 30th. Out of that number close to 2 million have selected the $15-per month family plan, which allows access to up to six users.
The true test for the company will be whether it can hold on to users who haven't already signed up for a plan.
The standard plan is $9.99 for a single member.
One of the way Apple hopes to bring in more new users is by offering exclusive content. Music giant Dr. Dre will launch his next album, Compton: The Soundtrack, via Apple on Friday, August 7th. The entire project will be streamed starting Thursday at 9 PM ET and running to 12 AM ET.
Drake will launch his next album on Apple Connect. In addition the company has enlisted an impressive number of guest DJs for it's Beats 1 internet radio station, which plays music live 24/7.
The artists signed up include Dr. Dre, Drake, Jaden Smith, Pharrell Williams, Elton John and more.
It will be interesting to see who wins the battle between Spotify and Apple for music consumer's hard earned money.
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